Lyft The stache's actual origins are fuzzy, as Zimmer tells it. The pink color may have been left over from when Lyft planned to be an all women's ride share service ("All of our girlfriends and wives told us it was a dumb idea," he said), and since mustaches are typically a masculine icon, the founders thought it would be a funny icon. The small office once held less than 20 employees but is now bursting at the seams -- in no small part thanks to what's in those tiny beige bags. Despite the company's undeniable ties to the pink moniker (and the fact that it's scattered around the office), Zimmer said Lyft doesn't want to overuse it. It's no where on Lyft's app and mainly used by its community of drivers. Zimmer knows that using a fuzzy pink mustache to brand a service is also an open invitation for criticism and can also give Lyft's competitors a good idea of the size of the Lyft fleet. "I think that's another reason we want to use it sparingly. Because over used, it can be too much, we've tried to be thoughtful about the use of it, to have it has a fun element but not have it be everything," he said. Still, it's a valuable piece of Lyft's culture.
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